HI THERE!
I’M
DIGITAL CONTENT & PRODUCT MARKETING LEADER
JOHN
For the past 25 years, I have worked for technology companies across lines of
business and focus areas to transform their operations and make them
perform better. Now, as the founder of Workaletta Inc., I use my knowledge
to help my customers achieve their content and product marketing objectives.
MORE ABOUT ME
ABOUT ME
ABOUT ME
I’m John Katsoulis, Digital Marketing Leader (B2B SaaS)
I have worked with many people who call me a jack of all trades. I began my technology career as a consultant, implementing intricate
supply and logistics applications for various fortune 500 companies. I then shifted to a managerial consulting role, helping executive teams
create and initiate their strategic scorecards for improved performance. I applied this knowledge to launch my marketing career, and since then
have never looked back. My marketing projects have enabled me to flex both my analytical and creative skills, making work always enjoyable. As
the founder of Workaletta Inc., I enjoy using what I have learned to help my customers solve complex marketing challenges and ahieve their goals.
15+ years of direct hands-on content mar-
keting experience with a strong focus on
product and solution/industry content. Op-
erational know-how around what needs to
happen in order to create a content factory.
10+ years of consulting and training experience
coupled with 15+ years of hands-on marketing
experience has resulted in the perfect mix of
management, mentoring and team enablement
skills.
12+ years of product and solution/industry
marketing experience focused around cre-
ating content that helps sellers sell. Global
sales enablement
My Superpowers:
20+
50+
35+
5000+
YEARS
EXPERIENCE
CONTENT MARKETING
PRODUCT MARKETING
MENTORING & ENABLEMENT
ENTERPRISE
APPLICATION
DEPLOYMENTS
SOLUTIONS/
INDUSTRIES &
PRODUCTS
SUPPORTED
GLOBAL SALES TEAM
MEMBERS ENABLED
200+
CAMPAIGNS
SUPPORTED
50+
GLOBAL PRODUCT
AND INDUSTRY
SALES PLAYS
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HIGHLIGHTS
2005-2006
Actuate (Now OpenText)
Director, Demand Marketing
Managed content/demand marketing in
North America for performance manage-
ment and strategy execution applications.
EDUCATION
EXPERIENCE
York University
Humber College
1990-1996
2000-2002
Honours double major in Political Science
and Urban Planning
Digital Media and E-commerce Web
Application Development
2020-2022
2013-2017
Oracle Customer Experience
Senior Director, Content Marketing
Managed a team of content strategists
responsible for developing content around
a full CX product portfolio.
2017-2020
2007-2012
Int. Academy of Design
2002-2003
Digital Media and Design
HP Learning Institute - Unix
i2 Learning Institute - Factory Planner
2000, 2001
Eloqua (Now part of Oracle)
Industry Marketing Principal
Industry lead for vertical launch strategy and
sales enablement including: financial services,
insurance, life sciences, communications,
CPG, and retail among others.
Managed product marketing and global
sales enablement for CX service, field ser-
vice, sales and commerce applications.
Oracle Customer Experience
Product Marketing, Senior Principal
Managed content/product marketing efforts
and sales enablement for performance
management and strategy execution
product portfolio.
Actuate (Now OpenText)
Senior Director, Product Marketing
2000-2005
Implementation consultant for performance
management applications (across multiple
industries and publilc sector organizations).
Performancesoft
Professional Services Manager
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ALL
PRODUCTS
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Heike
Alice
Austin
Ann
GLOBAL VP DEMAND
GENERATION AT QUADIENT
HEAD OF PRODUCT MARKETING
AT DASHBOAT
SENIOR DIRECTOR, PRODUCT
MARKETING AT DOCUSIGN
SENIOR DIRECTOR CONTENT
MARKETING AT ORACLE
His ability to grasp the essence of an
idea, an industry, a market, a product,
or an audience is marketing gold.....
I’d work with John whenever I have
the opportunity.
Marketing Magic is what I think of
when I think of John...he is fearless
when bringing new ideas to life for
any asset, channel, or campaign.
John is one of the most skilled, driven,
and hard-working marketing leaders
I have ever encountered...Everyone
who works in Product Marketing/
Marketing, could benefit from work-
ing with him.
It is impossible to overstate the value
John brings to B2B content market-
ing. I’ve never seen anyone who digs
into a library of content or a topic
like john...
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Feel free to contact me!
THANKS FOR YOUR TIME!
I’d be happy to connect with you to answer any questions you may have and discuss the possibility of working
together to help you achieve your content and product marketing goals.
WWW.WORKALETTA.COM
JOHN@WORKALETTA.COM
BY PHONE:
(416) 678 5523
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