ABOUT ME
ABOUT ME
I’m John Katsoulis, Digital Marketing Leader (B2B SaaS)
I have worked with many people who call me a jack of all trades. I began my technology career as a consultant, implementing intricate
supply and logistics applications for various fortune 500 companies. I then shifted to a managerial consulting role, helping executive teams
create and initiate their strategic scorecards for improved performance. I applied this knowledge to launch my marketing career, and since then
have never looked back. My marketing projects have enabled me to flex both my analytical and creative skills, making work always enjoyable. As
the founder of Workaletta Inc., I enjoy using what I have learned to help my customers solve complex marketing challenges and ahieve their goals.
15+ years of direct hands-on content mar-
keting experience with a strong focus on
product and solution/industry content. Op-
erational know-how around what needs to
happen in order to create a content factory.
10+ years of consulting and training experience
coupled with 15+ years of hands-on marketing
experience has resulted in the perfect mix of
management, mentoring and team enablement
skills.
12+ years of product and solution/industry
marketing experience focused around cre-
ating content that helps sellers sell. Global
sales enablement
My Superpowers:
20+
50+
35+
5000+
YEARS
EXPERIENCE
CONTENT MARKETING
PRODUCT MARKETING
MENTORING & ENABLEMENT
ENTERPRISE
APPLICATION
DEPLOYMENTS
SOLUTIONS/
INDUSTRIES &
PRODUCTS
SUPPORTED
GLOBAL SALES TEAM
MEMBERS ENABLED
200+
CAMPAIGNS
SUPPORTED
50+
GLOBAL PRODUCT
AND INDUSTRY
SALES PLAYS
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