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Marketing Materials Are Not Sales Materials

Many marketers try to make their content marketing materials pull “double duty” for sales enablement. But this often waters down effectiveness on both ends. Learn why sales and marketing collateral have distinct purposes and how to create the right content for each stage of the buyer's journey.

GUIDE

Guide

Table of Contents

Introduction

Marketing Educates, Sales Persuades

Marketing Nurtures, Sales Closes

Sales Needs Custom Tools

A Dive into Playbooks and Sales Plays

Content for Both Sides of the Table

Differentiating Across Markets

Conclusion and Takeaways

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